Idea evaluation studio
Is your idea a business — or just a wish?
Marketproof runs any idea through a founder-grade evaluation: a guided scorecard, live competitive research, and a pricing lab. Get a verdict in minutes, not after a year of building.
Three steps to an honest answer
Describe the idea
A guided scorecard asks what matters: the problem, who has it, and how badly. Two minutes of honest answers.
Get the market verdict
Marketproof researches the live competitive landscape and demand signals, then scores six dimensions — market growth, defensibility, distribution, willingness to pay, founder feasibility, and timing.
Test it in the pricing lab
Propose price points and get a willingness-to-pay judgment backed by comparable products — before you ever write code.
Questions founders ask
How does Marketproof evaluate a startup idea?
It scores market growth, defensibility, distribution, willingness to pay, founder feasibility, and timing using live web research and linked evidence.
Does it use real market data?
Reports seek current US Census and government data, industry reports, competitor pricing, public pitch decks, and Google Trends evidence where available.
How much does Marketproof cost?
Your first evaluation is free. A single report is $9. Pro is $19 monthly or $190 yearly for 15 evaluations per billing month.
See pricingThe cheapest research is the kind done before the build.
Evaluate your first idea in under ten minutes. Keep every evaluation and compare them side by side.
Start evaluating